Man-in-the-middle attacks: Adware like Superfish operate by redirecting all of your traffic through their system so they can display advertisements, but they do this even over what should be protected connections - like when you connect to your online bank accounts.
Spying: With one foot in the spyware family, this kind of adware tracks your activities both online and off to figure out what kind of advertisements it should show you. Sometimes an endless stream of ads will pop up at once, while at other times closing one only opens the next like a bad game of whack-a-mole. Infinite pop-ups: This is classic adware. Some of the more common ways adware acts on computers are:
As advertisements become more complex, so does adware.